Blogging Primer: 7 Steps To A Better Business Blog

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One recent weekday morning, the McKinsey Development team participated in a seminar put on by the Greater Warrenton Chamber of Commerce. During our presentation, we covered many aspects of small-business marketing.

During the question-and-answer session, several attendees wanted to know about blogging. Among the questions: how often must you post to make your blog viable, and--more fundamentally--what should a business blogger blog about?

We offered up our answers, and they seemed well-received. (Nobody pelted us with leftover pasteries, anyway.)

Regarding the questions above, we said:

• Blog when you have awesome content (thanks, Scott Stratten)
• Blog about what you know

We get asked about blogging a lot. Done right, a blog is a valuable strategy in your marketing plan. Among other things, a good blog can:

• Provide dynamic content on your website,
• Attract inbound leads via organic search,
• Establish you as an expert in your field, and
• Serve as an ongoing link with existing customers.

For most businesses, getting started is the toughest part of blogging. We understand, and we want to help. So we created a free, one-page eBrief featuring our seven steps to stellar business blogging.

Click here and fill in a few blanks, and you too can have your very own copy.

Read it, follow it, share it, and tell us what you think of it in the comments below. Don't forget to leave a link to your blog!