Crystal in 25 words or less: Big-picture person. Specializes in marketing planning, creative, project management, business operations, and business development. Classically trained actress. Loves NYC, Streisand, singing and dancing.

The details: Crystal McKinsey has extensive experience in developing and expanding organizations through effective marketing and business development campaigns. She founded McKinsey Development in 2009, and has steadily grown the company by adding clients from the commercial and non-profit sectors. Crystal was elected to the Greater Warrenton Chamber of Commerce board of directors in December 2010, and plays an integral role in the organizations communications outreach efforts.

Before relocating to Virginia in 2009, she spent five years directing operations and development at an entrepreneurial Manhattan-based company. During that time, the company grew from a single-location operation to a six-location, multi-million dollar enterprise.

In addition to playing a leading role in the organizations expansion, McKinsey streamlined marketing, public relations and operations across multiple locations, provided customer service and sales training, and managed dozens of staffers.

She utilized her keen eye for efficiency improvements, implementing numerous programs, procedures and technological advancements that help enhance the organization’s already highly regarded service quality and reputation. In her time with the company, the number of clients served grew to more than 27,000 per year.

On the homefront, she’s very happily married to her best friend and partner in life and business, Sean Broderick, and has two lovely step-daughters, Isabelle (11) and Delaney (9).

cdmckinsey@mckinseydevelopment.com

Sean in 25 words or less: Content guy. Specializes in copy, PR, social media. Extensive association, aviation industry experience. Loves hockey (Bruins), Springsteen and whiskey (Irish). Can’t sing or dance. Dad.

The details: Sean Broderick has two decades of experience in marketing, public relations, and journalism, backed by an undergraduate degree in mass communication from James Madison University. He is scheduled to add a Master’s Degree in Integrated Marketing Communications from West Virginia University in 2012.

Broderick has spent the last nine years at a large aviation industry trade association, where he continues to serve in a part-time role as the primary external communications staffer. As vice president of external communications, his job duties included product marketing and overall branding, implementing and managing social media campaigns on Facebook and Twitter, serving as the primary media relations representative, and working closely with aviation industry stakeholders on numerous joint projects.

Before moving into a corporate communications role, Broderick spent 15 years as a journalist and entrepreneur, working aviation and pro hockey. His trade journalism work included time with McGraw-Hill’s Aviation Week Group, where he was part of the brand’s first online-only publishing effort, which evolved into AviationWeek.com. He continues to blog for Aviation Week.

In 1995, Broderick and a partner launched one of the first all-electronic hockey publications, The Pro Hockey EuroReport. Serving as managing editor, Broderick helped build the publication into a globally recognized brand that forged close working relationships and content-sharing agreements with the National Hockey League (NHL), the International Ice Hockey Federation, and AOL, among others. EuroReport journalists soon became regular press-box fixtures at signature events including The World Cup of Hockey, the NHL Stanley Cup Playoffs and All-Star Game, and the IIHF World Championships, helping pave the way for current-day bloggers and online-only reporters.

Broderick currently serves as a board member and Promotions Committee Chair for The Partnership for Warrenton Foundation.

sbroderick@mckinseydevelopment.com

Dave in 25 words or less: I try to see things from different perspectives, believe perception is reality, and have learned that all the tiny details really do make the difference.

The details: David Henrickson is a marketer, graphic designer and writer with more than twenty years experience reaching and serving a wide range of customers from regional and national businesses and associations to individual consumers. As creative director at McKinsey Development, David oversees the firm’s print and online design projects while offering direct design and marketing expertise for specific projects.

Before joining McKinsey Development, David owned and managed Flash Point Communications, an advertising and marketing agency located in Warrenton, Virginia. Founded in 1999, Flash Point Communications delivered print and online projects for national, regional and local companies and organizations including Trammell Crow Company, Encore Construction, and Fauquier Health. In this position, David completed a wide variety of projects including corporate identity, print and online advertising and marketing materials, retail signage and tradeshow displays.

Prior to starting Flash Point Communications, David served as Art Director for advertising agencies located in the Washington, DC metropolitan area including Earle Palmer Browne, Henry J. Kauffman & Associates and Kidwell McGowan Associates. David worked with agency staff and creative directors to complete projects for a range of companies and federal agencies.

David is active in the community through work with local non-profit organizations including Fauquier Trails Coalition, Warrenton Youth Sports Club, and Verdun Adventure Bound.

dhenrickson@mckinseydevelopment.com

Michelle in 25 1 words or less: LOUD!

The details: Michelle earned her degree in Graphic Design from Marymount University and has been working as a designer ever since.

She started out in the marketing firm world, designing and producing catalogs, direct mailings, identity packages, magazine and newspaper ads, flyers and brochures.

At about that same time the Internet began to flourish commercially, Michelle joined a web development company, where she spent 10 years as a digital graphic designer, where she specialized in web designs as well as software user interfaces.

In 2003 Michelle launched her own design company, focusing on traditional print pieces as well as web
design.

She also joined a wholesale rock and roll and tie-dye t-shirt company, where she was responsible for all the company’s marketing material and online presence as well as the t-shirt designs.

Michelle joined McKinsey Development in 2010 as a Senior Graphic Designer and Consulting Partner. She is responsible for creating and designing online and traditional marketing, branding, and design
pieces, ranging from logos to full-color print advertisements. She also works closely with the clients throughout the creative process.

mwinner@mckinseydevelopment.com

Gina in 25 50 words or less: Customers, clients–whatever you call them, she gets their psychology, and will bring you more of them. Specializes in envisioning and implementing customer-centric experiences that kick up business results about ten notches. Loves music, motorcycles, laughing uncontrollably and long walks on the beach Oh, and did I mention revenue?

The details: Gina McCabe worked her way up from web and graphic design to executive leadership and has a decade of experience as Vice President in two DC-area consulting firms. She has worked closely with Fortune 500 CEOs, CIOs and marketing executives in global corporations including Intel, Capital One, CareFirst, AOL, CSX Transportation, GM and British Telecom. Her mission has always been to create transformational customer-centered experiences that drive strategic business growth.

McCabe has an MS in the Management of Information Technology from the University of Virginia, post-graduate studies in Globalization and Innovation in Business at the IT University in Copenhagen, and she is currently pursuing a doctorate in Clinical Psychology, starting with an MSW from the University of Southern California. There’s more, but it starts to get boring. The bottom line: she knows a bit that could benefit your organization.

McCabe picks and chooses her projects, to be honest, and knows from experience what kinds of efforts will bring real results. She can ramp up quickly to understand business needs in any industry and is passionate about identifying and implementing valuable customer-focused solutions. She attributes her success to having had extensive opportunities to work with the best and brightest business leadership in the world.

gmccabe@mckinseydevelopment.com

Jim in 25 words or less: Hmmm let me check and see…there’s probably a plugin for that. If not we can figure something out.

The details: How does a mortgage broker/voice-over narrator become a web designer? Necessity of course! A serial entrepreneur since the age of 20, Jim started designing sites in 1997 as a part-time endeavor to enhance his other businesses. When associate after associate asked “Will you build me a site?” it didn’t take long to realize this Internet thing might be here to stay.

Jim enjoys the challenge of making the web work for clients. E-Commerce is a favorite and WordPress rocks his world. He can also build a pretty mean database front and backend and loves the challenge of taking “out of the box” solutions and tweaking them to within an inch of their lives. Clients like his plain English explanations of their website’s inner workings and he offers a no geek-speak guarantee.

When the progressive metal is blasting and the keys are clacking you’ll know you’re in the presence of a happy webmaster finding a way to bring web concept to web reality.

In his spare time he enjoys hanging out with his three ladies, noodling on his guitars and watching any kind of motor racing.

jswitzer@mckinseydevelopment.com

R.J in 25 words or less: Makes everything look gorgeous on film. Videographer, editor, artist, and filmaker. Loves script-writing, producing, and making movies. Home brews beer with his dad.

The details: Videographer, editor, artist, and filmaker. Loves script-writing, producing, and making movies. Home brews beer with his dad. James Madison University put up with R.J. Haynes in their School of Media Arts and Design for four full years, where he challenged the faculty with unparalleled talent and creativity. He studied video production and editing, and he currently writes, directs, shoots and edits amazing videos for our clients – highlighting their people, services, products and methodologies. He is crazy passionate about film and storytelling, and, the energy that he brings is – well – unexplainably awesome. When you work with him, you’ll see!

For now, let’s just say that you’ll be hap-hap-happy with the outcome. In addition to work, R.J. spends his time with his hot fiance, Katie, and – this may shock you – he works on more films! He is writing, directing, and producing his first feature-length film entitled Kidney Beans, whose production took place entirely in and around Fauquier County. R.J. was born and raised in Fauquier and also spent a few early years in Germany and Japan.

Stop by McKinsey Development’s office to try RJ’s beer, and visit www.kidneybeansmovie.com to learn more about his exciting feature-length debut.

rjhaynes@mckinseydevelopment.com

Liz in 25 words or less: Smokin’ hot magazine designs, PR pieces, advertisements. Works social media like a rockstar. Loves night life, theatre, dancing, karaoke, and (Jazz hands, everyone!) Glee.

The details: Liz majored in Communications and minored in Journalism, because a major just wasn’t enough. Like the rest of us, Liz is an over-achiever. When you need more members, more visitors, more readers and more brand sticky-ness, Liz makes it happen. Website transformations, PR releases, designs and ads – they can all be placed in her capable and creative hands.

In the entertainment world, Liz is considered “current.” Maybe even “tomorrow.” She was among the leaders in social media during its inaugural launch and has since worked for several entertainment industry giants. She has had the opportunity to develop and implement strategic marketing plans for everything from the riskiest start-up ventures to the most stable media monsters. Her work is always golden.

In addition to having a highly relevant commercial style, Liz actually rocks the commercials themselves. She leads the technical, business and broadcast aspects of commercials, and you may even recognize her voice in ads on top 40 radio.

Liz has passion. Liz adds freshness. Liz gets you results.

lmcvey@mckinseydevelopment.com

Katlyn in 25 words or less: Social Media and Communications Guru. Amusing. Quirky. Focused and Timely. Champagne Enthusiast.Future Mom to a Boston Terrier named Grunkle.

The details: Forget old school marketing. Katlyn Norman is current and competitive with a fresh approach to messaging through web and video. She takes social media to the max and the masses with mad skills in communications.There’s a reason why Longwood University hired her as Editor for both their hip online newspaper and bi-weekly video broadcast of college happenings. She’s a hot shot. She’s great at what she does and is always at the ready to launch exciting business pieces. She writes, videos, edits and launches. What more could you want?

knorman@mckinseydevelopment.com

Shoshana in 25 words or less: Innovator. Reads–everything! Loves cats and spending time with her best friend and husband James.

The details: Ever wonder if McKinsey Development has elves working at night? We do! Our most famous elf is named Shoshana. A member of the creative team since summer 2010, Shoshana rocks the night shift turning around design projects until the wee hours when Michelle typically bounces out of bed and takes over. A University of Hartford graduate with a BFA in Visual Communication Design, Shoshana is passionate about creative print and web designs that drive results. She is known for her eye-catching branding pieces, direct mail campaigns, websites, logos and interactive creations.

spriel@mckinseydevelopment.com