We work hard. We play hard. We love coming to the McKinsey Development (MKD) hub every day to celebrate creativity inside our Pantone-colored walls, over a sparkling glass of "bubbles" (only on very special occasions, mind you), or with a shared laugh across the ping pong conference table. That's right - our conference table doubles as a ping pong table. Because sometimes, the best way to end a client meeting is with a friendly game of ping pong.
We are McKinsey Development, an integrated marketing communications agency made up of business entrepreneurs, artists, chefs, athletes, event planners, writers, photographers, lefties, dreamers, baristas and a DJ. All we're missing is, well, a lion tamer. Send us a resume if you're interested.
Our fearless leader and CEO, Crystal McKinsey, founded McKinsey Development in 2009 in a humble basement in Vint Hill, Virginia. Since then, we've grown our client base and are now headquartered in Warrenton, Virginia. Our niche is helping great brands evolve with customized, tightly-integrated and results-oriented marketing campaigns.
We categorize the McKinsey Development approach as both engaging and theatrical, choreographing powerful ideas to deliver breakthrough branding.
Crystal McKinseyFounding CEO
Aislinn BarryCreative Director
Jennifer AppleCreative Director
Pam BurchSenior Director of Business Development
Jim HollingsheadBusiness Development
Jessica HicklingMarketing Account Director, Media Manager
Colleen ShumakerMarketing Account Director
Rachel SamlallDigital Strategist
Lily RoseDirector of Operations and Administration
We start by listening. We learn who you are, what you do, and why you matter to your market. The rest, as they say, is in the secret sauce. We'd love to engage your audience and tell your story.
Some firms do marketing, public relations, websites, videography or social media. Some focus on branding, inbound marketing or advertising campaign development. McKinsey Development specializes in putting it all together and making it work seamlessly and efficiently, with your business objectives in mind. That’s integrated marketing communications.
28 Blackwell Park Lane, Suite 204, Warrenton, VA 20186
295 Madison Avenue, 12th Floor, New York, NY 10017